Luxury advertising and recognizable artworks

Luxury, Luxury Brand and Luxury Market in India: From Class Consumers to Closet Consumers

The luxury concept has throughout history played an important role in social life by being a clear indicator of knowledge and social class which has not changed at present but only becoming catchier. Today, the demand for luxury brands is ever increasing and brand offering is continuously on the rise.The luxury market is expanding rapidly in India on the back of economic deregulation, fast GDP ...

The Appeals Of Luxury Advertising: An Application Of Taylor’s Six-Segment Message Strategy Wheel

The primary purpose of this study was to further expand upon Taylor’s Six-Segment Message Strategy Wheel and provide the communication research community with insights into luxury brand advertising. Using content analysis and Taylor’s message strategy wheel, this research analyzed 317 ads across multiple print publications between January of 2009 and October of 2010. The results concluded that ...

Watermarking Digital Artworks

This paper presents a digital watermarking scheme based on a new application of DWT and SVD for color artworks protection. This scheme uses the major features of the two chrominance components where the watermark bits are embedded only into one chrominance component according to the color prevalence rate. In watermark embedding process, more modifications can be done upon the selected chrominan...

Generation and Evaluation of Artworks

This paper is dedicated to the development of constructed artists, i.e., computer programs capable of creating artworks with little or no human intervention. We make an analysis and critic of some of the most prominent work on this field. We give a description of the main characteristics that a system should have, in order to be considered a constructed artist. These characteristics include the...

How Different Is New Luxury From Old Luxury ?